UTM Link Generator
Easily build campaign URLs with UTM parameters to track your marketing performance in Google Analytics.
How to Use UTM Link Generator
Add UTM tags to your links so Google Analytics shows exactly which post, ad or email brought each visitor.
Enter Your Website URL
Paste the page link you want to share.
Add Campaign Details
Fill in source (e.g. facebook), medium (e.g. social) and campaign name — term and content are optional.
Copy the Link
Copy the tagged link and use it in your post, ad or email.
Tags
source · medium · campaign
Optional
term · content
Works with
GA4 & others
Copy
One click
Price
100% free
Sign-up
Not needed
UTM Link Generator: Quick Reference
The key numbers and facts in one place.
| utm_source | Where the visitor comes from — google, facebook, newsletter |
|---|---|
| utm_medium | The type — cpc, social, email |
| utm_campaign | Your campaign name — diwali_sale |
| utm_term | Optional — paid keyword |
| utm_content | Optional — which ad or link |
What Can You Use It For?
Popular ways people use UTM Link Generator.
Social Posts
See which platform brings visitors.
Email Newsletters
Track clicks from each email.
Paid Ads
Compare ads and keywords.
QR Codes & Print
Track offline campaigns.
Tips for the Best Result
- Use lower-case and the same names every time — "Facebook" and "facebook" show as different sources.
- Use underscores instead of spaces.
- Don't use UTM tags on links inside your own website.
Frequently Asked Questions
Quick answers about UTM Link Generator.
Small tags added to a link that tell analytics tools where a visit came from.
Source, medium and campaign. Term and content are optional.
No, when used on links to your site from outside. Avoid them on internal links.
In Google Analytics 4 under Acquisition → Traffic acquisition (Session source / medium / campaign).
Yes.
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